Bradley Akubuiro is a partner at Bully Pulpit International, leading the firm’s corporate communications practice. Previously Chief Spokesperson for The Boeing Company, he has guided Fortune 50 companies through high-stakes crises including Boeing’s 737 MAX disaster and United Technologies’ Charlottesville crisis. His columns appear in Inc. Magazine, Forbes, and Business Insider, and he has been featured in Bloomberg, Axios, and The Boston Globe. Named to 40 Under 40 lists by Crain’s Chicago Business and PR Week in 2022, Bradley teaches at Northwestern University’s Medill School and serves on the boards of The Institute for Public Relations and The 19th News. He lives in Chicago with his wife, Allison England.
The crisis communications landscape has fundamentally transformed. Traditional strategies—measured responses, legal review processes, wait-and-see approaches—don’t just fail in today’s environment. They actively accelerate organizational damage. When silence for thirty minutes gets interpreted as guilt and half-truths achieve viral scale before fact-checkers can respond, leaders need an entirely new operating system.…