Harshit Jain, MD, is a trained physician who has spent two decades at the intersection of healthcare and marketing. After practicing medicine, he led innovation at McCann Health, creating award-winning campaigns including the Immunity Charm project, which earned India its first Cannes Lions Grand Prix for Good. In 2020, he founded Doceree, the world’s first AI-powered operating system for healthcare marketing. Recognized as a PM360 Elite Disruptor and named among Entrepreneur Magazine’s Top 25 Healthtech Entrepreneurs, Technology Founder of the Year by Digiday, Dr. Jain holds multiple accolades and has been the jury of many global awards including Globee Awards. He is also the host of the award-winning podcast The Next Marketing by HJ. His work bridges behavioral science, technology, and healthcare to transform how pharmaceutical companies engage with physicians.
Healthcare marketing stands at crossroads. Traditional approaches—saturating physicians with promotional messages—have created a crisis of information overload. With doctors spending six hours daily navigating digital systems and 63% experiencing burnout, the industry needs a fundamental shift. Enter the Nudge. The Next Marketing- From Molecule to Mindset, introduces a revolutionary approach…