Create More

About Create More

Create More is a powerful guide for anyone who wants to lead with purpose, innovate with courage, and build lasting impact.

Drawing on a lifetime of experience at the intersection of entrepreneurship and higher education, Len Jessup delivers an inspiring and practical road map for entrepreneurial leadership. Whether you are launching a new venture or leading transformation from inside an established organization, this book gives you the mindset and tools to thrive.

Through engaging stories, proven frameworks, and deep insight, Create More shows how to harness creativity, influence others, and navigate uncertainty. Jessup outlines five essential characteristics of entrepreneurial leaders and shares how to develop each one with intention and practice.

The book’s structure follows a five-act progression—from childhood curiosity and early ventures to university leadership and startup investing. Each act reveals a layer of entrepreneurial leadership that anyone can adopt. Jessup also emphasizes the idea of “aperture”—the ability to expand your view of what’s possible—which becomes a central metaphor for growth.

Create More is ideal for founders, intrapreneurs, educators, and changemakers across industries. It offers timeless lessons on resilience, innovation, and leadership in the face of disruption.

If you’re ready to lead boldly, think differently, and create something meaningful—this book is your invitation to start.